BlackBerry to launch its first Android smartphone

June 23, 2015

It was only a matter of time before it happened; BlackBerry has jumped on the ”Andro-wagon”. According to recent reports, BlackBerry is working on a smartphone that will run on the Android OS. Though the reports are unverified, there has been buzz about BlackBerry working on its first Android-based smartphone, reportedly titled ‘Prague’. According to Tech Times, the smartphone will be launched in August. Prague is expected to target low-end markets such as emerging economies, and will supposedly have specs similar to the BlackBerry Z3. This means that the Prague is likely to have a dual-core processor, a 5-inch display, but no keyboard. This move comes as no surprise. With the rise of Android phones, BlackBerry was one of the companies to be hit the hardest. Over the last few years, the company has lost lion’s share of its market to smartphones that run on Android and iOS, with their benefits of multitude of apps and their scope for app developers. At one point, BlackBerry, with its secure device-to-device messaging and signature designs was a popular corporate phone. However, with the growing popularity of Android and Apple smartphones, BlackBerry’s market share suffered massively. At the moment, BlackBerry’s market share has been reduced to less than one percent. Additional reports are suggesting that BlackBerry could also launch a smartphone called ‘Venice’. The device is expected to be a high-end phone, and would have a curved display. If preliminary reports are to be believed, Venice, would also run on Android, and would be launched in the November of this year. Though some polls suggest that current BlackBerry users are not too keen on buying Android-based BlackBerry phones, one can expect some positivity to come out of the decision. Prague would put BlackBerry’s foot in the door in emerging markets, which is currently being dominated by the Android OS. According to a 2014 report presented by International Data Corporation (IDC), smartphone shipments in emerging markets are expected to continuously grow; so much that they could go on to represent 79.5 percent of worldwide smartphone shipments in 2018. The report also suggests that a majority of the devices in that time will run on Android platform. Regardless of which operating system BlackBerry devices run on, SmartIO will provide support for them. SmartIO allows its users to transfer content to and from all major operating systems, including Android, iOS, Windows Phone and BlackBerry OS. We would like to add that SmartIO provides support, not only for BlackBerry 10 devices, but also for BlackBerry 7 devices. So it doesn’t matter if you are currently a BlackBerry user or not, if you are interested in Prague (or even Venice), you can easily transfer content from your current device to the new phone.

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